Tuesday, 13 August 2013

We are your Virtual Team!




You need a strategy

Mobile Marketing is still in its infancy and nearly 70% of large companies don't have a strategy yet.
Jump forward 5 years and its not hard to imagine that mobile devices have replaced many pc's (in countries like India the pc is being by-passed in favour of smartphones).
Get on board now - the Mobile 'ship' is sailing!

How big do we go?

We have product inclusive consultancy packages to suit ​any size of business from the local bar wishing to engage with its customers & keep them up to date with upcoming events to the largest multi-divisional international companies who need their varied content to be region specific while triggering from global images such as corporate logos and branding.

Branding & Identity

AR advertising via smartphones is all about brand promotion and customer engagement. Reach out to your targeted audience in their daily lives via simple yet entertaining AR 'Klips' or with jaw dropping 3D / CGI generated AR content that elevates your Brand and affirms your market Identity above your peers who are not yet plugged into 21st Century Marketing.

Social Media inclusive

Mobile Marketing at its best is a holistic customer engagement strategy that reaches out to your target audience via their smartphones into all their social media platforms. More people are accessing Facebook & Twitter via their mobile phones so we offer Social Media inclusive solutions as part of your overall, bespoke, mobile marketing strategy.

We're your virtual team!

It's simple. Your business is running your business. Keeping up to date with rapidly evolving technologies and an ever increasing number of mobile platforms is a full-time specialist occupation. That's where Apparmo step in. We provide excellent advice & bespoke products & services at a price significantly less than it would cost for you to achieve in-house.

Mobile Marketing Sense 

Don't be overwhelmed by the variety of options for connecting with customers via mobile marketing. We are here to help!
Apparmo offer both propriety and vendor agnostic solutions that cut out resource wasting and build in clear ROI sensitive roadmaps for maximising customer engagement & loyalty.
We know the territory, let us be your guide!

Related articles

Monday, 12 August 2013

Metaio & Audi AG Release Interactive Augmented Reality Manual





"Experience the range of functions your Audi has to offer in a new dimension with the help of augmented reality. The Audi eKurzinfo app helps you learn and understand more about your vehicle.
This application is currently only available for the Audi A1, Audi A3 and Audi S3 (from model year 2012 onwards)."

Sunday, 4 August 2013

The 3 Laws of Augmented Reality Design - Ori Inbar talks at ISTAS 2013

Verses In Motion eBook Cover (by Apparmo)






(Introduction by @LauraLME Founder of @VersesInMotion
This is Apparmo's definition of AR as literally taken off their website:

​"Augmented Reality is the merging of real-time, real life images with digital content (like a video clip or 3D animation) usually experienced via a smart device camera using a mobile app like Apparmo's Yo2mo Window & our new product soon-to-be-launched KlipAR." 

If you're a visual artist, photographer, writer, author, poet, (indie or not) publisher you will notice the similarities and/or metaphors that can be generated by such a description.
As an author (writer/poet), art lover and media passionate individual myself, I see the poetic side of AR and at the same time its amazing impact as a unique marketing tool.
Imagine the creative process of an artist, often starting from real life images-experiences, developing in a turmoil of heart and soul waves, mixed with dreamy influences, colours, shapes and "3D" emotions... Picture that moment in time, when immersed in creation, we feel that complete sense of achievement. That inspiration/idea comes to life and becomes an eternal "link" with our artistic vibes, culminating in the moment we share our creation with the world!
That's how I felt when I saw this video for the first time, my eBook cover becoming a video trailer, connecting to my website, my Amazon page, my poems! Every aspect of my marketing efforts as an indie poet/publisher/author concentrated in one App, taking life with music (PoeticBeatz track "Riflessi") and images (Photography by Anna Simi).
LauraLME, Verses In Motion, PoeticBeatz and Anna Simi thank The Apparmo Team


For an initial free consultation on your AR App,  please fill in the form here below
[contact-form][contact-field label='Name' type='name' required='1'/][contact-field label='Email' type='email' required='1'/][contact-field label='Website' type='url'/][contact-field label='Comment' type='textarea' required='1'/][/contact-form]

Apparmo Business Card






#Apparmo Business Card via @youtube

Case studies


Check out some of our recent work: 

Click here for demo-videos




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We can undertake anything from basic 'klipping' of digital content to printed image triggers or we

can work with best of breed partners to build  jaw dropping bespoke apps with AR integrated.




What can we do for you?

Metaio Creator #AugmentedReality


New Metaio Creator: create and manage ‎





#AugmentedReality
‎#apps & ‎#content

About Apparmo


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A blend of visions...

Apparmo is a British company, but the story didn't start here...
                                                                                                                                In March 2012 a small group of American friends decided to branch out on their own in the virgin mobile marketing arena...very soon they were joined by an Englishman and Yo2mo was born....

Within a few more weeks two more Englishmen arrived in Traverse County, Michigan and the vision grew until it was clear that external finance was required.

​Meanwhile, in Wokingham, Berkshire (UK) a small team was also gathering with a view to forming an investment vehicle for innovative IT projects that needed funding.

E6 Growth Solutions Ltd, a Gibraltar registered 'start-up incubator' was created and by January 2013 it had acquired a significant stake in TMM Holdings LLC, the US business that owned Yo2mo.

​In the weeks that followed a UK operation began to develop leading with Augmented Reality advertising as an intro into corporate clients. Success quickly followed with Liverpool & Victoria Insurance, Motor Cycle News (Bauer Publishing), Middlesex County Cricket Club and many other well known brands keen to engage with their customer base.

By April 2013 the potential in the UK for a dedicated Mobile Marketing specialist to consult with and guide prominent UK brands to identify and exploit their mobile offering was very clear and E6 Growth Solutions agreed to fund the birth of Apparmo.
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