About Apparmo

A blend of visions...

Apparmo is a British company, but the story didn't start here...
                                                                                                                                In March 2012 a small group of American friends decided to branch out on their own in the virgin mobile marketing arena...very soon they were joined by an Englishman and Yo2mo was born....

Within a few more weeks two more Englishmen arrived in Traverse County, Michigan and the vision grew until it was clear that external finance was required.

​Meanwhile, in Wokingham, Berkshire (UK) a small team was also gathering with a view to forming an investment vehicle for innovative IT projects that needed funding.

E6 Growth Solutions Ltd, a Gibraltar registered 'start-up incubator' was created and by January 2013 it had acquired a significant stake in TMM Holdings LLC, the US business that owned Yo2mo.

​In the weeks that followed a UK operation began to develop leading with Augmented Reality advertising as an intro into corporate clients. Success quickly followed with Liverpool & Victoria Insurance, Motor Cycle News (Bauer Publishing), Middlesex County Cricket Club and many other well known brands keen to engage with their customer base.

By April 2013 the potential in the UK for a dedicated Mobile Marketing specialist to consult with and guide prominent UK brands to identify and exploit their mobile offering was very clear and E6 Growth Solutions agreed to fund the birth of Apparmo.